🏠 Summit Roofing Group
600+ storm damage leads in 30 days after hailstorm
Summit Roofing Group operates in Oklahoma City, a region prone to severe hailstorms. They had the crews and expertise to handle major storm seasons but lacked the marketing infrastructure to capitaliz...
600+
Storm Leads (30 days)
Post-hailstorm
$6.2M
Annual Revenue
+280%
$15
Cost Per Lead
-72%
52%
Close Rate
+25%
$12,800
Average Job Value
+40%
#2 in OKC
Market Share
from #8
The Challenge
Summit's competitors had weather-triggered ad campaigns ready to deploy instantly after storms. By the time Summit's owner manually set up ads, he'd already lost 48-72 hours of prime lead-generation time. They needed an automated system that could activate within hours of a major weather event.
Our Strategy
Built a weather-monitoring system that triggers pre-built ad campaigns when hail events are detected
Created geo-fenced campaigns targeting zip codes affected by specific storms
Designed storm damage assessment landing pages with instant scheduling
Produced drone footage content library for before/after presentations
Implemented an insurance claim education content strategy to build trust
The Results
600+
Storm Leads (30 days)
Post-hailstorm
$6.2M
Annual Revenue
+280%
$15
Cost Per Lead
-72%
52%
Close Rate
+25%
$12,800
Average Job Value
+40%
#2 in OKC
Market Share
from #8
"During the May hailstorm, our competitors were scrambling to set up ads. We had leads coming in within 4 hours. ACERO's weather-triggered system is like having a superpower in the roofing industry."
Jennifer Martinez
VP Operations, Summit Roofing Group
