About Us
Built by Contractors,
For Contractors
We started as home service business owners. Now we help thousands of contractors dominate their local markets.
Our Story
From the Truck to the Strategy Room
ACERO Digital was born out of frustration. Our founder, Alex Rivera, owned an HVAC company in Austin, TX. He was great at fixing air conditioners — but terrible at marketing.
After burning through three generic marketing agencies and $80,000, Alex realized the problem: agencies don't understand home services. They were applying the same strategies they used for restaurants and e-commerce stores.
So he learned digital marketing himself, grew his HVAC company to $3M in revenue, and then sold it to start ACERO Digital — a marketing agency built exclusively for contractors and home service professionals.
Today, ACERO has helped 500+ home service businesses generate over $50M in tracked revenue.
"I built this agency because I was the contractor who got burned by bad marketing. I know exactly what it feels like to write a $5,000 check and get nothing back. That will never happen to our clients."
Alex Rivera
Founder & CEO, ACERO Digital
What Drives Us
Our Core Values
Obsessed with Results
We don't celebrate clicks or impressions. We celebrate booked jobs and revenue growth.
True Partnership
We treat your business like our own. Your success is our success.
Radical Transparency
No smoke and mirrors. Real-time dashboards, honest reporting, and straight talk.
Continuous Learning
We stay ahead of algorithm changes and industry trends so you don't have to.
Industry Focus
We exclusively serve home service professionals. It's all we do, and we're the best at it.
Move Fast
Time is money in home services. We launch campaigns in days, not months.
The Team
Meet Your Growth Team
Alex Rivera
Founder & CEO
Former home service business owner turned digital marketer. Built and sold a $3M HVAC company.
Sarah Chen
VP of Strategy
Google Ads certified with 500+ home service campaigns managed. Former Google partner manager.
Marcus Johnson
Head of SEO
Ranked 200+ contractors to #1 in local search. SEMrush certified specialist.
Emily Rodriguez
Creative Director
Award-winning web designer specializing in high-conversion contractor websites.
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