Free Resources
Free Marketing Tools & Resources
9 interactive tools built specifically for home service professionals. Audit your marketing, calculate your ROI, and build a custom growth plan — all for free.
Interactive Calculators
Google Ads ROI Calculator
Slide inputs and instantly see projected leads, revenue, and ROI. Compare self-managed vs. ACERO-managed results side by side.
SEO vs. Google Ads Break-Even Calculator
See the real 12-month cost comparison. Find the exact month where SEO becomes cheaper per lead than Google Ads with interactive charts.
Marketing Budget Calculator
Get a data-backed budget recommendation based on your revenue, growth goals, and industry benchmarks — with a channel-by-channel breakdown.
Free Interactive Resources
The Local Domination Checklist
A 28-point interactive audit of your local digital marketing. Check items across 5 categories — Google Business Profile, Website, Local SEO, Paid Ads, and Reputation — and get a personalised score with priority action items.
The Leaky Bucket Report
Find out how much of your Google Ads budget is being wasted. Answer 20 questions about your account setup and get a visual report showing every "leak" — plus a dollar estimate of what you're losing.
What Your Competitors Know That You Don't
Rate yourself and your top competitor across 10 marketing categories. Get a side-by-side scorecard showing exactly where they're beating you — and what you need to do to catch up.
The 5-Star Review System
Enter your business details and tone preference — get 6 ready-to-use, personalised review request templates (2 SMS, 2 email, 2 verbal scripts). Copy, paste, send.
The $10K Month Blueprint
Answer 8 questions about your business and get a personalised 3-phase marketing roadmap showing exactly what to do NOW, NEXT, and LATER — based on your revenue stage and growth goals.
The Call-to-Close Tracker
Enter your lead data from the last 30 days by source. See which marketing channels are actually making you money — with cost per lead, close rate, and ROI per channel.
How Our Free Tools Work
Every tool is designed to give you actionable insights in minutes — no account required, no strings attached.
STEP 1
Choose a Tool
Pick the resource that matches your biggest marketing question.
STEP 2
Answer Questions
Quick, easy questions about your business — takes 2-5 minutes.
STEP 3
Get Results
Instant personalised analysis with scores, grades, and action items.
STEP 4
Save Your Report
Email yourself a PDF report — or book a free call to discuss results.
Want Personalised Strategy Advice?
Our strategists can build a custom growth plan based on your specific business, market, and goals.