Social Media Advertising
Facebook and Instagram aren't just for selfies. They're powerful lead generation platforms when used correctly. We create scroll-stopping ads that build brand awareness and retarget website visitors who didn't convert.
5.4x
ROAS on Facebook
210%
Brand Awareness Lift
$18
Cost Per Engagement
35%
Retargeting Conversion
What's Included
Everything You Need to Win
We handle every aspect of your social ads so you can focus on what you do best — running your business and serving customers.
Brand Awareness
Stay top-of-mind so when they need you, you're the first call.
Smart Retargeting
Re-engage website visitors who didn't book on their first visit.
Visual Storytelling
Showcase your work with before/after photos and video content.
Professional Ad Creative
We create scroll-stopping images and videos that showcase your work. Before/after photos, team spotlights, and testimonial clips.
Laser-Targeted Audiences
Homeowners in your zip codes, by income level, home age, and home ownership status. We reach the right people, not everyone.
Retargeting Campaigns
Website visitors who didn't call see your ads on Facebook and Instagram — bringing them back when they're ready to book.
Continuous A/B Testing
We test ad copy, images, audiences, and placements every week to find what drives the lowest cost per lead.
The ACERO Advantage
Why Contractors Choose Us for Social Ads
We're not a generic agency that serves everyone. We serve home service companies exclusively — which means we know your industry inside and out.
Our Process
How We Deliver Results
A proven, repeatable process refined over 500+ home service campaigns.
Audience Research
Define your ideal customer demographics and interests.
Creative Production
Design ads with your actual work photos and compelling copy.
Campaign Launch
Launch with A/B testing across multiple ad sets.
Scale Winners
Kill underperformers, scale winners, refresh creative monthly.
"I was skeptical about Facebook ads for pest control. But ACERO ran a campaign that brought in 85 leads in the first month. Now social media is our #2 channel."
Lisa Chen
Co-Owner, ShieldGuard Pest — Houston, TX
Real-World Results
See What Social Ads Did for Summit Roofing Group
🏠 Summit Roofing Group
600+ storm damage leads in 30 days after hailstorm
600+
Storm Leads (30 days)
$6.2M
Annual Revenue
$15
Cost Per Lead
Free Tool
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Pest Control Marketing Score
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FAQ
Common Questions About Social Ads
helpDo Facebook ads work for contractors?
Absolutely. Facebook's targeting lets you reach homeowners in your service area who are actively looking for home improvements. We see 4-6x ROI for most home service clients.
helpWhat's the minimum budget?
We recommend a minimum of $500/month for social ads. Most clients spend $1,000-$3,000/month once they see the results and want to scale.
helpWhat kind of ads do you run?
Lead generation ads (form fills), video ads (before/after), carousel ads (showing your work), and retargeting ads (reaching people who visited your website but didn't call).
helpWill I see my ads before they go live?
Yes. We create all ad creative and copy, then send it to you for approval before anything goes live. You have full visibility and control.
helpDo you handle Instagram too?
Yes. We run campaigns across both Facebook and Instagram simultaneously, optimising placement based on where your audience is most active.
Explore More Services
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Dominate local search results and the "Map Pack" to become the authority in your service area.
Web Design
High-converting, mobile-first websites designed specifically for contractors and home pros.
Ready to Dominate Social Ads?
Get a free audit and see exactly how we can improve your social ads performance. No commitment. No contracts.