❄️ Elite Air Conditioning
From $1.2M to $4.8M in revenue in 18 months
Elite Air Conditioning was a well-established HVAC company in Phoenix, AZ with 15 technicians and a solid reputation. However, they were stuck at $1.2M in annual revenue and couldn't figure out how to...
$4.8M
Annual Revenue
+312%
$24.50
Cost Per Lead
-80%
340+
Monthly Leads
+420%
14.5x
Return on Ad Spend
230+
Google Reviews
+389%
68%
Booking Rate
+45%
The Challenge
Elite Air was spending $3,500/month on Google Ads with poor targeting, no conversion tracking, and landing pages that sent traffic to their homepage. Their cost per lead was over $120, and they had no way to track which leads actually became booked jobs. They were also missing out on LSA opportunities entirely.
Our Strategy
Rebuilt Google Ads account from scratch with service-specific campaigns (AC repair, furnace install, maintenance)
Created 12 dedicated landing pages with click-to-call and online scheduling integration
Set up Google LSAs and achieved Google Guaranteed badge within 30 days
Implemented automated review collection system, growing from 47 to 230+ reviews
Built seasonal campaign switching: cooling-focused in summer, heating-focused in winter
The Results
$4.8M
Annual Revenue
+312%
$24.50
Cost Per Lead
-80%
340+
Monthly Leads
+420%
14.5x
Return on Ad Spend
230+
Google Reviews
+389%
68%
Booking Rate
+45%
"ACERO didn't just fix our marketing — they completely transformed our business. We went from struggling to fill our schedule to turning away work. We had to hire 8 new technicians in the first year."
Marcus Sterling
CEO, Elite Air Conditioning
