🔧 ProFlow Plumbing
Captured 45% local search impression share in 90 days
ProFlow Plumbing is a family-owned plumbing company in Dallas, TX with 8 trucks and a strong local reputation built over 20 years. Despite their experience, they were losing market share to newer comp...
45%
Search Impression Share
from 3%
240+
Monthly Service Calls
+380%
180+
Google Reviews
from 23
$28
Cost Per Lead
-65%
72%
Booking Rate
+35%
+185%
Revenue Growth
Year over Year
The Challenge
ProFlow had almost zero digital presence beyond an outdated website. They relied entirely on word-of-mouth and yard signs. Meanwhile, new competitors with professional websites and aggressive Google Ads campaigns were stealing their market share. They were also missing hundreds of "emergency plumber near me" searches every month.
Our Strategy
Built a new, mobile-optimized website with service-area pages for 15 surrounding cities
Launched aggressive Google LSA campaign with rapid response protocol
Implemented Google Ads campaigns targeting emergency plumber + water heater + drain + re-pipe keywords
Deployed automated review collection system via SMS after each completed job
Created a Google Business Profile optimization strategy with weekly posts and photo updates
The Results
45%
Search Impression Share
from 3%
240+
Monthly Service Calls
+380%
180+
Google Reviews
from 23
$28
Cost Per Lead
-65%
72%
Booking Rate
+35%
+185%
Revenue Growth
Year over Year
"We went from getting maybe 2-3 calls a day to our phones ringing non-stop. My biggest problem now is hiring fast enough. ACERO understands plumbing marketing better than anyone."
David Chen
Owner, ProFlow Plumbing
