⚡ BrightLine Electrical
3x commercial contracts through targeted B2B marketing
BrightLine Electrical is a mid-sized electrical contractor in Austin, TX specializing in both residential service calls and commercial installations. They wanted to shift their business mix toward mor...
3x
Commercial Contracts
+200%
$18,500
Average Job Value
+850%
$285K
Monthly Revenue
+165%
35/month
Commercial Lead Flow
from 4
120+
EV Charger Installs
New Revenue Stream
22
Crew Size
from 8
The Challenge
BrightLine was getting plenty of residential service calls ($150-$300 average ticket) but couldn't figure out how to attract commercial clients ($5,000-$50,000 projects). Their marketing was entirely residential-focused, and they had no content or campaigns targeting property managers, general contractors, or commercial building owners.
Our Strategy
Created a separate commercial-focused landing page and service section on their website
Built LinkedIn advertising campaigns targeting property managers and GCs in Austin
Developed a content strategy around EV charger installations and commercial code compliance
Launched Google Ads campaigns with commercial-intent keywords (commercial electrician, office wiring)
Created a case study portfolio showcasing completed commercial projects
The Results
3x
Commercial Contracts
+200%
$18,500
Average Job Value
+850%
$285K
Monthly Revenue
+165%
35/month
Commercial Lead Flow
from 4
120+
EV Charger Installs
New Revenue Stream
22
Crew Size
from 8
"ACERO helped us completely reposition our company. We went from being "the guys who fix outlets" to landing $50K commercial projects. The B2B marketing strategy was a game-changer for our growth."
James Thompson
Owner, BrightLine Electrical
